2) Appeal of the Sport
“Make our sport fit for the 21st Century”
“The sport has to innovate or perish”
“We do not listen to the outside world for innovation”
Analysis – More Support and Better Integration
- Riders and organisers expect more professional support in their effort to be economically viable
- The FEI does not adapt fast enough to the modern needs of the sport and of the National Federations
- There is no real link between the development of the sport and the needs of the modern media
- Commercial FEI-products (like series, etc.) are not well integrated into the sport or adapted to meet the needs of those in the field (riders and organisers)
- Some non-Olympic disciplines question the support of the FEI in developing their discipline
- The FEI is not cooperative when approached by those seeking to introduce private commercial initiatives into the sport
- There is too big a gap between the levels of the sport in some disciplines and between developed and developing nations
- The FEI does not make the most of connecting and communicating with the millions of grass roots riders and horse lovers around the world
Next: Development of the Sport
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